Video Commerce Leader Firework Releases Key Predictions for 2023 – PR Newswire

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Dec 09, 2022, 10:07 ET
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Will livestream shopping pick up steam in the US? Will social media remain paramount for brands? And who will be the next class of digital creators? Firework shares what lies ahead for ecommerce.
NEW YORK, Dec. 9, 2022 /PRNewswire/ — Video commerce leader Firework today released its top predictions for 2023 to help brands, retailers, and publishers navigate the rapidly changing world of digital engagement and ecommerce.
Coming off a year of exceptional momentum and growth including a $150 million Series B financing round, a number of innovative product solution launches, and new partnerships with leading retailers such as Walmart Connect and The Fresh Market, the Firework team has drawn upon its deep knowledge of the industry to deliver pivotal insights for the year ahead.
Firework’s predictions for 2023 include:
Firework enters 2023 poised to bolster its position as the world’s leading video commerce solution through continued innovation and growth. For more information on Firework, visit
Firework is the world’s leading video commerce solution built for brands. Leveraging shoppable and livestream video and powerful monetization capabilities, Firework empowers the world’s most dynamic and exciting retailers, consumer brands, and publishers to build engaging video experiences on their owned and operated digital properties and across channels at a global scale. Firework enables organizations to bring new levels of authenticity and connection to online video experiences, speaking to digital natives in the language they understand fully—and taking control of their own customer data. The company has raised over $235 million in capital to date. To learn more, please visit
Media Contact:
Caroline Statile
Scratch Marketing + Media for Firework
[email protected]
SOURCE Firework
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