The Virtual Influencer Survey by the Influencer Marketing Factory
NEW YORK, March 30, 2022 (GLOBE NEWSWIRE) — Virtual influencers are fictional characters generated using computer graphics software and created to have their own personalities, interests, and unique personas. These digital characters have generated large followings on many different social media platforms including YouTube, Instagram, TikTok, Facebook, and more.
The Influencer Marketing Factory has been seeing more and more virtual influencers used for brands' influencer marketing campaigns and expects to see this market grow with influencer marketing. On Instagram, there are already 35 verified virtual influencers. Additionally, per a HypeAuditor study, "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers' content."
The Influencer Marketing Factory completed a survey of 1,000+ American responders, ages 18 years or older in March 2022. The survey studied the experiences, opinions, and interests of virtual influencers. This survey was focused on understanding users' preferences on where they follow virtual influencers and why they follow them. As well as understanding how likely users are to trust a virtual influencer for a product or service recommendation and if they have done this in the past.
After analyzing the results of the virtual influence exclusive survey, The Influencer Marketing Factory narrowed down five main findings. Which include:
58% of users follow at least 1 virtual influencer
24% of users not following virtual influencers didn't even know they existed
27% of users follow virtual influencers for their content, 19% for the storytelling, and 15% because they inspire them
35- to 44-year-old users are the cluster of people who are the most trusting (6.5/10) and find virtual influencers relatable (6.2/10), compared to other age groups
Only 35% of responders said they have ever bought a product or service promoted by a virtual influencer
Learn more about the findings on virtual influencers and even more insights in The Influencer Marketing Factory's infographic: https://bit.ly/36EjZ3J
About The Influencer Marketing Factory:
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennial audiences on TikTok, YouTube and Instagram.
—
Contact: Amy Collins
Company: The Influencer Marketing Factory
Phone: (800) 469-9753
Email: hello@theinfluencermarketingfactory.com
Web: https://theinfluencermarketingfactory.com
Related Images
Image 1: The Virtual Influencer Survey by the Influencer Marketing Factory
The Virtual Influencer Survey by the Influencer Marketing Factory
This content was issued through the press release distribution service at Newswire.com.
Attachment
The Virtual Influencer Survey by the Influencer Marketing Factory
Millennials have given up on stocks. Is it time to follow suit?
JPMorgan Chase says ongoing inflation and an outlook for sharply lower returns for investors means that retirees should toss the long-standing 4% rule. That's the rule that says retirees can safely draw down their savings by 4% per year without … Continue reading → The post JPMorgan Says You Can Safely Withdraw This Much From Your Retirement Accounts Yearly appeared first on SmartAsset Blog.
First, develop a plan (some might call it a budget), said Robert Gilliland, managing director and senior wealth adviser at Concenture Wealth Management. Take into consideration every single possible expense you anticipate after your husband dies, and account for inflation as well. You can break these expenses down into the short term, such as one to five years, the intermediate term, which would be the six- to 10-year span, and the long term, or beyond 10 years.
With U.S. stocks down more than 20% so far this year, investors are looking for some good news – and it may be coming from a prominent Wall Street analyst who says the current bear market could come to an … Continue reading → The post Top Morgan Stanley Strategist Says This Is When the Bear Market ‘Will Be Over Probably' appeared first on SmartAsset Blog.
At first glance, Intel (NASDAQ: INTC) might seem like a reliable long-term investment. If you had invested $3,000 into Intel's rival Advanced Micro Devices instead, your investment would be worth roughly $78,000. A $3,000 investment in Taiwan Semiconductor Manufacturing (NYSE: TSM), Intel's top competitor in the foundry market, would also have blossomed into nearly $11,000.
Elon Musk has praised his competitors but never hidden his competitive edge. And he just tweeted out that edge in a big way.
The COVID pandemic is receding into the rear view mirror, and good riddance to it. It’s left a mark, though, and in areas as varied as education, employment, and e-commerce, we’ll be dealing with the repercussions for months, or even years, to come. For investors, the pandemic was the time to get into companies connected with online shopping, home digital entertainment, and wireless networking. With the lockdowns and work-from-home, these areas soared. But – they’ve seen sharp losses more recent
Cathie Wood makes big bets on potential huge winners. But Ark Invest's top 10 holdings, including Tesla and Roku, have tumbled in 2022.
With some CDs and online savings accounts offering the best yields in a decade, now is the time to be strategic with your savings.
HOUSTON (Reuters) -An outage on the largest oil pipeline to the United States from Canada could affect inventories at a key U.S. storage hub and cut crude supplies to two oil refining centers, analysts and traders said on Friday. It was shut late Wednesday after a breach spewed more than 14,000 barrels of oil into a Kansas creek, making it the largest crude spill in the United States in nearly a decade.
Mohamed El-Erian is worried that crypto’s risk-taking behavior is just an example of what became the norm over the past decade.
On Dec. 9, the leaders of Saudi Arabia and China met in Riyadh—Xi Jinping’s first visit there since 2016. He and his counterpart, crown prince Mohammed bin Salman, agreed meet more often and signed a number of deals broadly aimed at aligning the countries’ mid-term development agendas, China’s Belt and Road Initiative and Saudi’s Vision 2030.
If you're looking to generate passive income, AT&T's stock provides a healthy dividend payment.
After a tough week, the stock market is focusing on the upcoming CPI inflation report and Fed meeting. Here's what to do.
MARKETWATCH PREMIUM Value stocks keep leading the stock market, even as the easing of inflationary pressure would suggest growth stocks would get a bigger boost. And the value stocks that are most recommended by the investment newsletters my firm monitors continue to be a good way of profiting from that leadership.
Finding the right stock is the key to successful investing, but it’s never as easy as that sounds. The answer to the question, which stock to buy? is no secret, but it is hidden, in the avalanche of data that the markets produce. What’s needed is some clear signal that will cut through the noise and indicate the right stocks for the times. The quantity of data, and the sheer impossibility of parsing all of it in real time, makes a formidable barrier to successful stock picking – but Wall Street’
Time flies. But it also crashes.
Ambrx Biopharma Inc (NASDAQ: AMAM) announced preliminary safety and efficacy data from its Phase 2 ACE‑Breast-03 study. The data presented demonstrated a 51.7% overall response rate (ORR) and 100% disease control rate (DCR) after treatment with ARX788 in HER2-positive mBC patients who are resistant or refractory to T-DM1. ACE-Breast-03 is a Phase 2 study of ARX788 for patients whose metastatic disease is resistant or refractory to T-DXd, T-DM1, or tucatinib-containing regimens. Related: Ambrx Bi
BlackRock warned investors to expect a recession, persistent inflation, and an era that requires a more “nimble” approach in its 2023 Global Outlook this week.
Kevin O’Leary, aka Mr. Wonderful, has made a lot of bets over the years. He is best known for his appearance on Shark Tank where he invests in many startups. While his Shark Tank deals are well known because they take place in front of millions on live TV, his other startup investments are typically more private and not as easy to follow. O’Leary has invested roughly $8.5 million in startup enterprises since Shark Tank debuted in 2009. However, one of his largest startup bets right now might be