MarTech Series – Marketing Technology Insights
Social media marketing is an essential part of any well-rounded marketing strategy and an absolute must for brands that are wanting to increase their brand awareness, widen their audience base, and increase sales.
In this case study, Marketing 360 discusses how one online store, with the help of the social media management team at Marketing 360, was able to increase their sales through social media marketing.
Over the last month, this eCommerce business saw hundreds of thousands of impressions, tens of thousands of clicks, and thousands of conversions. When compared to the previous 30 day period, this yielded a 38% increase in impressions, a 116% increase in clicks and engagements, and an impressive 695% increase in conversions. All of this resulted in an almost 650% increase in revenue and ROI.
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This was achieved through regularly posting a variety of educational and engaging content on their social media profiles and making use of the correct hashtags to help them get in front of a larger audience. They also tagged products directly from their store to help people quickly and easily shop with them.
They also used ad budget to boost their posts which allowed them to get in front of more people. In addition, they launched highly targeted paid ad campaigns to target users who were already interested in their products as well as users who had previously visited their website.
Social media is truly non-negotiable for business owners, and it provides one of the best avenues to get in front of new and existing customers. With the right social media marketing strategy that combines both an organic and paid approach, the results can be asstounding.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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