Company Appoints Influencer Marketing Thought-Leader Sylvia Enotiades to Lead Efforts in the Region
IZEA Announces Launch Into UK
Orlando, Florida, Oct. 18, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced its launch in the UK market.
Its arrival, supported by a strong balance sheet amassed to grow the business globally, brings an entirely new game-changing approach that will reinvent and professionalize the disparate and highly-fragmented UK influencer sector.
The company was founded in Orlando by Ted Murphy in 2006, during the early days of MySpace and LiveJournal, when it launched the global creator economy we know today. It has now facilitated nearly four million collaborations between influencers and brands, with technology that analyzes more than 40 million influencers.
IZEA has built a reputation as a trusted strategic and executional partner in the North American market, providing influencer marketing campaigns and custom content creation for Fortune 500 businesses and some of the biggest agency names in the world. It is also pursuing similar success in China where it established a presence earlier this year.
IZEA will now offer its flexible managed service model, underpinned by its powerful technology platform, Flex, to the UK market. This hybrid service/tech approach dispenses with the mandatory long-term retainers and hourly billing that currently dominate the sector.
IZEA President and Chief Operating Officer Ryan Schram said: “The influencer industry in the UK, as in many other markets, has tremendous growth potential, but lacks the expertise and innovation required by top marketers. We’d like to be instrumental in helping it structure for even greater success to better serve brands, agencies, and creators. Providing all of our clients with flexible access to influencer services and detailed performance data sits at the heart of how IZEA does things. Insights from the nearly four million collaborations we have run give us a powerful level of predictive analysis and the ability to guarantee results.”
“As a battle-tested, best-in-class partner, our mission is to fill a significant gap in the market, whether that’s working directly for a brand or with an agency as a white-labeled support. There is so much opportunity in the creator economy and we’re incredibly excited to have permanent feet on the ground in the UK, helping to drive maturity in the market.”
The new London presence will be headed by Sylvia Enotiades, a seasoned UK influencer marketing professional, as UK Country Lead. Her previous experience includes senior roles at influencer agencies Wildfire and Buzzoole, and she also serves as an Industry Group Steering Expert for the Branded Content Marketing Association (BCMA).
Sylvia Enotiades, Head of UK, Country Lead at IZEA, said, “Influencer marketing is evolving at a breakneck pace and I’m incredibly excited to be part of that change. We’re introducing a totally new hybrid service/technology concept to the market, built on over 15 years of executional excellence and experience. Our success to date in China with its different cultural norms, languages and social platforms demonstrates that our best-in-class model works globally.”
Ryan Schram concludes: “We could have looked to globalize by acquisition or joint venture, but establishing IZEA London offices headed up by brilliant people who are native to the local market is an authentic, committed approach that aligns best with our culture. In Sylvia, we have one of the best.”
IZEA is built around three core pillars, any of which can work together or independently. It is the only influencer marketing business to offer all three.
First, it offers a fully managed influencer marketing services model for brands and agencies alike, featuring flat fees paired with unmatched execution.
Second, for brands and agencies who wish to conduct their own campaigns in-house, IZEA provides access to its proprietary SaaS tools that give marketers a flexible, modern framework to perform a wide range of essential tasks tied to the creator economy.
The final pillar is IZEA’s Creator Marketplace, an Etsy-like array of pre-arranged influencer and content products with leading creators, with everything from TikTok posts for beauty brands to lifestyle blog posts. IZEA expects to launch its revamped Creator Marketplace later this month.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” “likely,” “projects,” “plans,” “pursue,” “strategy” or “future,” or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
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IZEA Announces Launch Into UK
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