Is Social Media Search The New Google? How To Boost Traffic – Search Engine Journal

Learn how to take full advantage of social media next year and boost your brand’s organic discoverability and reach.
If you want your brand to succeed in 2023, it’s time to step up your social media strategy.
As people increasingly turn to the search bar on social media platforms, optimizing your content for platform search algorithms is more important than ever.
And with Google’s new Short Video Result Type, it’s also a great time to prioritize short-form video content, which goes hand-in-hand with current social media trends.
On November 30, I moderated a webinar with Rachel Schardt, SEO Success Manager at Conductor. Schardt demonstrated how you could take full advantage of social media next year and boost your brand’s organic discoverability and reach.
Here is a summary of the webinar. To access the entire presentation, complete the form.
More and more people are using social media as a search engine. In fact,
Social search can increase your social media reach and website traffic because these platforms are keeping users on the platform longer.
[Find out how this drives traffic to your website] Instantly access the webinar →
It’s essential to consider the algorithm of each platform when optimizing. So let’s look at each.
Facebook has a staggering 2 billion searches a day, so optimize your profile and content by:
[See examples] Instantly access the webinar →
Instagram allows users to discover new products and services, so optimize your profile and content accordingly by using:
[See an example] Instantly access the webinar →
You can optimize your profile and content for Gen-Z, who prefer to search on TikTok & Instagram over Google, by using:
[See examples] Instantly access the webinar →
YouTube, the second most popular search engine after Google, has more ways to be optimized than the other platforms.
It’s worth noting, however, that Short Video Result Types are starting to appear across social platforms in Google search results.
These are Instagram reels, Facebook reels, TikTok videos, and YouTube shorts.
[Discover how Google is ranking short-form video] Instantly access the webinar →
Now that you know how to optimize per platform, it’s time to create your social media keyword strategy.
When choosing your social media keywords, it’s essential to:
[Boost your organic traffic in 2023] Instantly access the webinar →
Don’t forget to measure engagement followers and website traffic from these optimizations on social and that you’re tracking it accurately.
Know what gets bucketed into referral traffic to show your numbers accurately so you can make more informed marketing decisions.
Here’s the presentation:

Join Pat Reinhart, VP of Customer Success at Conductor, for an in-depth recap of this year’s biggest SEO insights, as well as expert predictions for what 2023 may hold.
Image Credits
Featured Image: Paulo Bobita/Search Engine Journal
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
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