We are looking for a data-driven and creative marketer to join the Vintage team on a fixed term basis as Head of Campaigns, to cover a period of parental leave, beginning May 2023. The Head of Campaigns is responsible for driving sales of our books and building profiles for our authors through strategic, best-in-class marketing campaigns, working on some of the biggest and most important marketing campaigns for the division. This role also leads the marketing team’s online strategy across advertising and retail platforms and has three direct reports.
About Vintage
Read Boldly, Think Differently.
At Vintage, we publish thought-provoking writing from authors of all backgrounds, including trail-blazing classics and books that speak urgently to our times. Which means our broad family of authors ranges from world-class prize-winners to brand new, emerging talent. Think Amanda Gorman, Rukmini Iyer, Margaret Atwood, Caroline Criado Perez, Ian McEwan, Nigella Lawson, Ai Weiwei and Richard Powers.
The role
Run frontlist, catalogue and sustain campaigns of all levels, including those with high level business priority, with a strategic, commercially-minded and creative approach
Lead on year-round brand management for some of Vintage’s biggest and most exciting brand authors, including Yuval Noah Harari and Haruki Murakami, with ambitious activity to meet agreed objectives and timelines
Proactively reach diverse audiences with campaigns with an outward-looking approach, going beyond ‘traditional’ / established media channels and working with different types of media to target communities as a core part of marketing campaigns
Lead digital marketing strategy for division, including analysing and championing digital effectiveness and taking responsibility for Vintage’s ebook promotional strategy to achieve results; all in close collaboration with sales
Work closely with editors on positioning and copy for key publications, leading on rebranding/repositioning projects for key authors
Heavily involved in acquisitions, providing feedback, leading on pitch documents and presenting to authors and agents in pitch meetings, with a focus on Bodley Head (Vintage’s non-fiction imprint)
Be the line manager for three specialist roles within the team (Marketing Manager, Senior Digital Marketing Executive and Senior Data and Marketing Insight Manager), overseeing their output and career development
Work closely with the Brand Director on catalogue strategy to ensure Senior Digital Marketing Exec can work flexibly and reactively on catalogue campaigns and is able to make quick, independent decisions about channel selection, targeting, creative and copy and to discuss budget requirements
Deputise for the Marketing Director when needed – for example at the publishing meeting, covers meeting and in team meetings and communications
Expand Vintage’s agency and partner relationships
Embed a sales- and data-driven approach to campaigns in the team, focusing on priorities, best investment of time and resource, and a focus on analysis and optimisation
Manage own campaign budgets
Candidate profile
Proven track record in meeting KPIs, delivering campaigns to highest possible standard across high profile titles
Experience working across commercial and literary fiction and non-fiction who will be a vocal ambassador for Vintage’s publishing
Strong team leader, ideally with at least 2 years’ people management experience – approachable, respectful, a good and supportive listener with a solutions-focused approach
Confident running self-service advertising campaigns across platforms, e.g. Meta, TikTok, Google, as well as with using Adobe Creative Suite
A strong eye for design and an understanding of what makes a consumer pay attention, with a track record of producing impactful campaign creative
Excellent copywriting skills married with clear audience understanding
Able to interpret insight and trends as relevant to any campaign or project
Deep understanding of the books market and publishing landscape
Significant experience of working with agencies – from media agencies to creative teams across different media
A clear and confident communicator, able to manage stakeholders and influence colleagues in all directions
Able to spot opportunities to drive growth and lead others to make the most of them
Thinks through problems clearly and present actionable solutions
A strong team player with connections across the trade
Please apply with CV and cover letter by midnight on Tuesday 3rd January. Please note, our application window has been extended given the holiday season.
What you can expect from us:
Salary: c. £45,000 dependent on how your skills and experience align to the role, plus benefits.
While our offices are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility about where you work is just as important for doing your best work and for your wellbeing. For this role, there are meetings and activities that you will need to attend in person at our offices in Embassy Gardens at least two days per week.
Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
• 27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
• Medical cover
• Life assurance
• Cycle to Work scheme
• Discounted gym membership
• Generous pension scheme
• Summer working hours (role dependent)
• Volunteering policy and charity matching
• Employee Assistance programme
• Mentoring programme
• Extended gender neutral parental leave
• Access to books and eBooks across Penguin Random House UK
• Each site has trained mental health first aiders
• We plant a tree for every new employee to our business
Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.
As a Disability Confident Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.
We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at http://PRHCareersUK@penguinrandomhouse.co.uk.
Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here: www.penguinrandomhousecareers.co.uk/applying-for-roles-with-a-disability
We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here: http://booktradeentrysupport.org/
Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.
