FOR IMMEDIATE RELEASE
Monday, November 28th, 2022
Viewership for 2022 FIFA World Cup Averages Total Audience Delivery of 2.57 Million Viewers, Up 24% vs. 2018 Through First 24 Games
Argentina-Mexico on Saturday is Most-Watched Group Stage Match in Spanish-Language History, Averaging Total Audience Delivery of 8.9 Million Viewers
FIFA World Cup Qatar 2022™ is Most-Streamed World Cup on Record
World Cup Positions Telemundo Network as #1 Spanish-Language Broadcast Network on Total Day
Telemundo’s Massive Week One Audience Reach is Elevating Advertiser’s Scale and Impact
DOHA, QATAR – Nov. 28, 2022 – On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022™ has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
Following are consumption highlights for the first seven days of the tournament (Sun., Nov. 20 – Sat., Nov. 26):
TOP 5 MOST-WATCHED MATCHES
(Total Audience Delivery; All times ET)
Note: Total Audience Delivery is the combination of television and digital viewers. Viewership figures are based on data from Nielsen and Adobe Analytics.
TOTAL AUDIENCE DELIVERY
STREAMING
TELEMUNDO NETWORK
Note: Viewership data for non-World Cup programming is limited due to the Thanksgiving holiday. Telemundo, Univision and Unimas comprise the three-network Spanish-language audience.
LOCAL STATIONS
SOCIAL MEDIA
ADVERTISING IMPACT
Through 20 matches, Telemundo has reached 22% of the U.S. Hispanic population, which is leading to higher engagement and impact for Telemundo’s advertising partners. This highly engaged Hispanic audience is driving double-digital advantages in brand impact, with a +20% higher attention index vs iSpot.tv norms. Brands are breaking through the clutter, with +10% greater brand memorability (Marketcast TVBE) and +14% higher search rate for the Telemundo advertisers (EDO) vs. sports on competitive Spanish Language television. Week 1 of the FIFA World Cup Qatar saw deeper emotional connections to the tournament, both the content and the advertising. Spanish-Language match engagement (+23%) is leading to high levels of ad engagement (+24%), which in turn is driving higher brand recommendation (+25%) for Spanish-Language telecasts on Telemundo/Peacock vs English-Language (Mindprober).
Sources: iSpot.tv, World Cup on Telemundo, FOX/FS1 (11/20-26/22); Marketcast TVBE, A18-49 for World Cup (11/20-23/22), World Cup matches on Telemundo vs. PY SLTV Sports norm, excl. NBCU (4Q’21-3Q22); EDO: 2022 World Cup, Games & Shoulder Programming, All Dayparts (11/20-24/22), SLTV World Cup on Telemundo vs. Prior year competitive live sports on SLTV; MindProber, Galvanic skin response testing, US vs. Wales 11/21 measurement of match airing on Telemundo, Peacock and FOX
—TELEMUNDO DEPORTES—
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
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